The Basics of Video Search Engine Optimisation (VSEO)
With more than 78% of internet users watching video online and 30% of search engine results now containing video - video search engine optimisation (VSEO) is becoming increasingly important in digital...
View ArticleThe Basics Of Twitter
Ok, so you probably know what Twitter is and that millions of people use it, so what are the basics? Get your profile right First things first pick an appropriate username, something memorable. Once...
View ArticlePR 101
As a (relatively) seasoned PR veteran, SDM invited me to share some of my thoughts on the PR industry. Given the audience, I thought the best place to start was with my thoughts on what Public...
View ArticleMarketing In Layman’s Terms
A statement that won’t be new to some of you, but I saw it posted on LinkedIn and it reminded me of when I started learning my Marketing trade, so I thought it was worth sharing. Here is a description...
View ArticleWhat Is Marketing Collateral?
Marketing collateral is simply an industry umbrella term used to cover all of your marketing materials & e-media assets e.g. brochures, whitepapers, videos, datasheets, case studies, testimonials...
View ArticleAre You Good Enough To Be A Successful Marketer?
Why do you want to get into marketing? Have you got what it takes to deliver? I love marketing, but make no mistake, it’s a tough nut to crack. It’s like a toddler fueled by Sunny Delight, it never...
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